Real estate video production costs $150 to $1,500 for a single listing video, with most agents landing between $300 and $600, and luxury listings running $1,500 to $3,000 or more. Brokerage, developer and commercial video production is priced differently, running $3,500 to $50,000 per project or $6,500 to $12,500 per month on a retainer. Those two ranges describe two separate markets, and the most common budgeting mistake in real estate is quoting one while shopping in the other. Below are published 2026 rates from named providers, the variables that move price, and the costs that quotes routinely leave out.
Real estate video pricing at a glance
| What you are buying | Typical 2026 price | Who buys it |
|---|---|---|
| Social reel or vertical cut | $100 to $300 | Agents, per listing |
| Basic walkthrough video (60 to 90 sec) | $150 to $400 | Agents, entry tier |
| Standard cinematic listing video | $300 to $600 | Agents, most common tier |
| Premium listing video with drone and voiceover | $600 to $1,200 | Luxury agents, teams |
| Luxury or estate package (2 to 4 min, multiple cuts) | $1,200 to $3,000+ | Luxury and waterfront |
| Drone video only | $200 to $450 | Add-on or standalone |
| Interactive 3D tour (Zillow 3D or Matterport) | $100 to $500 | Agents, per listing |
| Agent or team brand video | $2,500 to $10,000 | Agents, teams, once or twice a year |
| Brokerage brand film or recruiting video | $8,000 to $35,000 | Brokerages |
| Developer or commercial property film | $10,000 to $50,000+ | Developers, CRE, hospitality |
| Ongoing production retainer | $6,500 to $12,500 per month | Brokerages, developers, teams |
Sources for these ranges are listed at the end of this guide, and every figure comes from either published provider pricing or compiled cost data.
How much does a single listing video cost?
A standard cinematic listing video for a 2,000 to 3,000 square foot home costs $300 to $600 in most U.S. markets in 2026.
Cost data compiled by Fash from reported member project costs puts real estate videography at $150 to $900 on average, with a video walkthrough specifically at $250 to $600. That same data set puts shooting rates at $80 to $200 per hour and editing at $70 to $180 per hour, which is useful when a provider quotes hourly instead of per package.
Published package pricing from named providers lands in the same band. Jet Media Productions in Orlando publishes a photo and video package at $349 that includes a cinematic walkthrough, licensed music and social cuts. My Visual Listing, also in Orlando, publishes cinematic walkthrough video starting at $175 as an add-on to a photography package, and vertical reel videography starting at $185.
The reason the entry price looks so low is that most per-listing video is sold as an attachment to a photography shoot, so the photographer is already on site and the marginal cost of the video is small. Standalone video, where a crew travels for video alone, prices higher because the travel and setup are not shared.
Why are there two completely different price ranges?
Real estate video splits into two markets that happen to share a name, and understanding which one you are in explains almost every confusing quote you will receive.
Per-listing media is a volume business. A media company shoots several homes a day, delivers within 24 to 48 hours, and prices per property or per square foot. The deliverable is a marketing asset for one transaction, the creative is templated by design, and the economics only work at speed. This is where the $150 to $1,500 range lives.
Brand and campaign production is a project business. A production company scopes a single engagement, builds a creative concept, casts or directs on-camera talent, and delivers a set of assets meant to run for a year or more. The deliverable is a brand asset that outlives any single listing, and pricing reflects pre-production, direction, and post. This is where the $3,500 to $50,000 range lives, and where monthly retainers appear.
Aktion Productions, for example, publishes a Signature retainer starting at $6,500 per month and a Studio retainer starting at $12,500 per month, both built around shoot days and multi-asset delivery, with no per-property rate involved. A quote in that range for a single listing video would be wildly out of market, and a $349 per-listing rate for a brokerage brand film would be equally impossible to deliver.
If a provider’s price seems off by an order of magnitude, the usual explanation is that you and they are pricing different products. Our guide on how to choose a real estate video production company walks through how to tell which one you actually need.
What drives the price of a listing video?
Seven variables account for nearly all of the spread between a $200 video and a $2,000 one.
1. Square footage and room count. More rooms means more setups, more lighting, and more edit time. RoomLift’s 2026 pricing analysis puts the typical premium at $50 to $150 per additional 1,000 square feet. Provider tiering confirms this pattern, with My Visual Listing pricing a sub-1,250 square foot property at $155 and a 6,501 to 8,000 square foot property at $650 for photography alone.
2. Drone coverage. Aerial adds $100 to $300 as an attachment, and runs $200 to $450 as a standalone deliverable. Drone also introduces a licensing requirement covered further down.
3. On-camera talent. An agent-led video, where the agent walks and talks through the home, costs more than a silent walkthrough because it requires audio capture, direction, and usually multiple takes. Expect $500 to $1,500 for agent-on-camera work.
4. Length and format count. A 60 second horizontal video is one deliverable. The same shoot cut into a 90 second hero, a 30 second vertical, a 15 second teaser and a square version is four, and most providers charge $50 to $100 per additional format.
5. Turnaround. Standard delivery is 24 to 72 hours in the per-listing market. Same-day or next-morning rush typically carries a premium, and some providers charge a flat rush fee while others add a percentage.
6. Twilight and specialty shooting. Civil twilight shoots require a second trip at a fixed window, which is why providers price them separately. My Visual Listing publishes civil twilight photography at $175 and virtual twilight at $25, which illustrates the gap between a real second visit and a post-production simulation.
7. Market. Coastal and luxury metros price above the national average. Florida is interesting here because Orlando, Tampa and Miami have deep media-company competition, which keeps per-listing pricing near or slightly below national averages even as the luxury and waterfront tiers price well above them.
How much does real estate drone video cost?
Drone video costs $200 to $450 as a standalone deliverable and $100 to $300 when added to an existing shoot. Aerial photography alone is typically cheaper, with My Visual Listing publishing $130 for 10 to 12 aerial images and $299 for aerial drone video.
Drone pricing carries a compliance component that agents should price in, because shopping it away is where the liability starts. Commercial drone operation in the United States requires an FAA Part 107 Remote Pilot Certificate, which involves a 60-question knowledge exam and TSA background clearance. The FAA assesses civil penalties running into tens of thousands of dollars per violation, and each unlicensed flight counts separately.
In Florida there is a second layer, because the Freedom from Unwarranted Surveillance Act (Fla. Stat. § 934.50) restricts drone imagery that captures a neighboring property where there is a reasonable expectation of privacy. A provider quoting aerial work at a suspiciously low rate is sometimes flying uncertified, and the liability for advertising an unlawfully captured image does not stay with the pilot.
How much does a 3D tour or virtual tour cost?
Interactive 3D tours cost $100 to $500 per property, depending on the platform and the square footage.
Published rates make the tiering clear. My Visual Listing prices a Zillow 3D Home tour starting at $110 and a Matterport 3D tour starting at $199. Jet Media Productions bundles a Matterport or Zillow 3D scan with photography at $399, and with photography plus video at $499. Fash’s compiled cost data puts interactive 3D tours at $100 to $360 nationally.
The engagement case for 3D tours is the best-documented in real estate media. Zillow Research found that listings with a Zillow 3D Home tour were favorited 75% more often and viewed 65% more often than listings without one, based on data from March 2020 through February 2021, and that 79% of home shoppers wanted the ability to view a 3D virtual tour. Those figures are five years old now, so treat them as directional. More context in our real estate video marketing statistics roundup.
What do brokerage, developer and commercial budgets look like?
Once the buyer is a brokerage, a developer or a commercial owner, video stops being priced per property.
Agent and team brand video runs $2,500 to $10,000 for a single engagement. This covers a brand film, a founder or team story, and usually a set of social cut-downs. Most teams commission this once every 12 to 24 months.
Brokerage brand and recruiting video runs $8,000 to $35,000. Recruiting is the underrated use case, because a brokerage competing for experienced agents is selling a culture rather than a listing, and that requires interviews, b-roll across multiple offices, and a directed edit.
Developer and commercial property films run $10,000 to $50,000 and up. Pre-construction marketing, amenity films, hospitality and multifamily lease-up campaigns all sit here. Budget scales with shoot days, aerial permitting, talent, motion graphics for unbuilt space, and the number of markets involved.
Ongoing retainers run $6,500 to $12,500 per month at published rates, with minimum terms of three to six months. A retainer buys a fixed number of shoot days per month, a consistent crew, and locked rates, which is why brokerages and developers with continuous content needs prefer it over per-project quoting. Aktion Productions publishes both tiers along with an à la carte comparison, and the arithmetic on that page is the usual argument for retainers, which is that buying the same volume one project at a time costs meaningfully more.
What does real estate video cost in Florida?
Florida per-listing pricing sits close to the national range, because Orlando, Tampa, Jacksonville and Miami all have competitive media-company markets. Published Orlando rates as of September 2026:
| Provider | Deliverable | Published price |
|---|---|---|
| Jet Media Productions | Photo package | $219 |
| Jet Media Productions | Photo + cinematic video | $349 |
| Jet Media Productions | Photo + video + 3D tour | $499 |
| My Visual Listing | Cinematic walkthrough video | From $175 |
| My Visual Listing | Vertical reel videography | From $185 |
| My Visual Listing | Aerial drone video | $299 |
| My Visual Listing | Zillow 3D Home tour | From $110 |
| My Visual Listing | Matterport 3D tour | From $199 |
| Aktion Productions | Signature production retainer | From $6,500/mo |
| Aktion Productions | Studio production retainer | From $12,500/mo |
Aktion’s Orlando real estate videography page covers what the per-listing and brand tiers include locally.
Where Florida diverges from the national picture is at the top of the market. Waterfront estates, Gulf-side luxury, short-term rental portfolios and pre-construction condo marketing all pull budgets into the brand-production tier, and Florida has far more of that inventory per capita than most states. For a vetted list of who operates at each tier, see the best real estate video production companies in Florida.
What is usually excluded from the quoted price?
Five costs show up after the fact often enough to be worth asking about before you sign.
Usage rights and licensing. A quote buys a deliverable, and it does not automatically buy unlimited rights to it. This matters more in real estate than in most categories because listing media outlives the listing. In VHT, Inc. v. Zillow Group, the Ninth Circuit upheld a $1.927 million damages award in June 2023 over roughly 2,700 images, and a central issue was that VHT had licensed photos for active listings only while Zillow continued displaying them on sold listings and a separate design product. NAR’s own guidance advises agents to confirm in writing what future uses their agreement permits. Ask whether you are buying a license, an exclusive license, or a work made for hire, and ask what happens after the property closes.
Music licensing. Licensed music is included in most reputable packages, and trending audio pulled from a social platform is a different matter. Platform music libraries are licensed for personal use on that platform, and using that audio in an ad, on a website, or in a listing presentation falls outside that license. Confirm the music in your deliverable is commercially licensed and that the license names you.
Revisions. Most per-listing packages include zero or one revision round. Brand engagements typically include two. Additional rounds are billable, and open-ended revision expectations are the most common source of scope friction.
Travel. Providers commonly charge $1.00 to $1.50 per mile beyond a defined service radius. For a Florida agent covering three counties, this is not a rounding error.
Extra formats and reposts. Vertical, square and platform-specific cuts are usually per-format charges. If you know you need Instagram, TikTok, YouTube and MLS versions, price all four at quote time.
Is listing video worth the cost?
Run the number against the commission, because that is the comparison a seller will make.
On a $450,000 sale with a 2.5% listing-side commission, gross commission is $11,250. A $349 photo and video package is 3.1% of that gross, and a $600 premium package with drone is 5.3%. Against a $1.2 million luxury listing at the same rate, a $1,500 cinematic package is 5% of a $30,000 gross commission.
What the public data does and does not support is worth being precise about. Zillow’s engagement findings are real and they measure saves and views, and they say nothing about sale price or days on market. The widely repeated claims that video makes homes sell 68% faster or generate 403% more inquiries have no published study behind them, and we walk through where those numbers actually came from in our statistics roundup. The honest case for listing video is that roughly half of agents have aerial or video capability at all, per NAR’s 2025 REALTORS® Technology Survey, so it still functions as a differentiator in a listing presentation.
How should you budget for video across a year?
A useful structure for an individual agent or small team:
- Per-listing media as a fixed cost of doing business, budgeted at $300 to $600 per listing and carried in your marketing plan as a standing line item.
- A brand video refresh once every 12 to 24 months at $2,500 to $10,000, used on your website, your listing presentation and your recruiting conversations.
- A social content block either produced in batches at $100 to $300 per reel or folded into a retainer once volume passes roughly eight pieces a month, which is typically where a retainer becomes cheaper than one-off production.
Brokerages and developers should invert this and start with the retainer, because continuous need plus per-project quoting is the most expensive way to buy video.
Frequently Asked Questions
How much does a real estate listing video cost in 2026?
A standard cinematic listing video costs $300 to $600 for a typical 2,000 to 3,000 square foot home, and entry-level walkthroughs start around $150 when bundled with a photography shoot. Luxury and estate packages with drone, voiceover and multiple social cuts run $1,200 to $3,000 or more. Published Orlando rates as of September 2026 include $349 for a photo-and-video package and $175 for a standalone cinematic walkthrough.
How much does drone footage add to a real estate video?
Drone adds $100 to $300 when attached to an existing shoot and runs $200 to $450 as a standalone deliverable. Anyone flying commercially must hold an FAA Part 107 Remote Pilot Certificate, and in Florida the Freedom from Unwarranted Surveillance Act also limits imagery of neighboring properties. A quote well below that range is worth a licensing question before you book.
Why do real estate video quotes vary so much?
Because real estate video is two different products sold under one name. Per-listing media companies shoot several properties a day and price per property at $150 to $1,500, while brand production companies scope a single directed engagement at $3,500 to $50,000 or a $6,500 to $12,500 monthly retainer. A quote that seems ten times too high or too low usually means the provider is pricing the other product.
Is a 3D tour cheaper than a video?
Usually yes. Interactive 3D tours run $100 to $500, with Zillow 3D Home tours starting around $110 and Matterport tours around $199, while cinematic video typically starts higher and scales further. The two also do different jobs, since a 3D tour lets a buyer explore the floor plan on their own while a video controls the story and the pacing, so most listing agents at the upper price tiers buy both.
Do I own the video after I pay for it?
Only if your agreement says so. Payment buys the deliverable and the license terms written into the contract, which is frequently a limited license tied to the active listing rather than outright ownership. NAR advises agents to confirm permitted future uses in writing, and the VHT v. Zillow case, which ended in a $1.927 million damages award upheld in June 2023, turned partly on media being used beyond the scope of its license. Ask for the license terms in writing before the shoot.
Are real estate video prices negotiable?
Per-listing pricing is largely fixed, because volume providers run on thin margins and published rate cards. Negotiating leverage appears with commitment, so a monthly minimum of listings, a retainer, or a bundled photography-and-video agreement will move the number where a single-listing request will not.
