Consent is handled before the camera comes out. That means a signed release from every person appearing on camera, guardian consent for anyone under 18, and a documented option to be filmed in silhouette or with identifying details removed. Participants should also be told where the video will run and for how long, because a story filmed for one gala often lives on a website for years afterward. Aktion collects releases during the Plan phase, so nobody is asked to sign a form while a crew waits.
Annual Campaigns and Year-End Appeals
Video built for the last week of December, where the ask has to feel personal inside an inbox that is already full.




